GP launches insurance for subscribers

News Report
Grameenphone Limited, leading cellular phone operator in the country, has partnered with MicroEnsure Asia to facilitate life insurance coverage to its subscribers, says a press release.
The operator has introduced “Nirvoy Life Insurance”, a micro- insurance product underwritten by Pragati Life Insurance and powered by MicroEnsure Bangladesh.
Nirvoy Life would reward Grameenphone subscri-bers with free life insurance coverage based on the amount of airtime used each month. The product has been simplified to make it easy to use and free to subscribers.
Allan Bonke, chief marketing officer of Grameenphone, said, “Nirvoy Life Insurance is an exciting new venture for Grameenphone by providing protection for our subscribers who have never been able to afford insurance.”
Subscribers can qualify for the insurance by using as little as BDT 250 of airtime each month and, the more airtime subscribers use the more free insurance they earn up to a maximum of BDT 50,000 of benefit upon death.

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